\n
08.01.2025 Ciudad de M\u00e9xico | Desinform\u00e9monos. <\/strong>La Secretar\u00eda de Defensa Nacional (Sedena) y Tren Maya abrieron la licitaci\u00f3n para contratar un servicio integral de monitoreo, seguimiento, s\u00edntesis, an\u00e1lisis tem\u00e1tico y reporte de informaci\u00f3n de los medios de comunicaci\u00f3n nacionales e internacionales y redes sociales para \u201cproteger la imagen\u201d del megaproyecto, el cual es criticado y rechazado por comunidades ind\u00edgenas, ambientalistas, acad\u00e9micos y activistas por las irregularidades en su construcci\u00f3n y operaci\u00f3n, la violaci\u00f3n a los derechos de los pueblos y los impactos ambientales que implica en la Pen\u00ednsula de Yucat\u00e1n.<\/p>\nEl resumen de la convocatoria fue publicado el 31 de diciembre de 2024 en el Diario Oficial de la Federaci\u00f3n (DOF), pero a\u00fan no se conoce el monto del contrato ni la empresa acreedora. De acuerdo con el documento, con el servicio de monitoreo \u201cTren Maya no s\u00f3lo se mantendr\u00e1 informado en tiempo real, sino que tambi\u00e9n fortalecer\u00e1 su capacidad de respuesta y consolidar\u00e1 su imagen ante la opini\u00f3n p\u00fablica, apoyando los objetivos institucionales de manera proactiva y efectiva\u201d.<\/p>\n
La licitaci\u00f3n, consultada y difundida por el diario\u00a0El Universal<\/em>, se\u00f1ala que el monitoreo de los medios de prensa, radio, televisi\u00f3n abierta y de paga, internet y en redes sociales es de car\u00e1cter exhaustivo, en tiempo real, las 24 horas de los siete d\u00edas de la semana, en busca \u201cde menciones y temas relevantes para la instituci\u00f3n\u201d del Tren Maya, de acuerdo con el medio.<\/p>\n\u201cGracias a un flujo constante y puntual de entregas informativas, la Direcci\u00f3n de Comunicaci\u00f3n Social contar\u00e1 con los elementos necesarios para evaluar y anticiparse al clima medi\u00e1tico, ajustando sus decisiones de comunicaci\u00f3n y acciones estrat\u00e9gicas en funci\u00f3n de la percepci\u00f3n p\u00fablica\u201d, explica el documento.<\/p>\n
El contrato tambi\u00e9n puntualiza que el proveedor del servicio debe identificar y segmentar a los actores y grupos de inter\u00e9s clave, as\u00ed como clasificar y catalogar de forma exhaustiva la informaci\u00f3n por su relevancia, los tipos de medio y su potencial de impacto, e implementar protocolos avanzados de alerta temprana para la detecci\u00f3n y manejo de crisis.<\/p>\n
Adem\u00e1s, la licitaci\u00f3n estipula que se deben grabar los noticiarios, programas especiales y programas de opini\u00f3n, tanto de televisi\u00f3n abierta como restringida, y dar seguimiento especial a temas relevantes acordados.<\/p>\n
En el caso de giras presidenciales, a solicitud de la Direcci\u00f3n de Comunicaci\u00f3n Social de Tren Maya, la empresa deber\u00e1 entregar, 24 horas antes, un reporte sobre el clima noticioso local y habilitar un portal electr\u00f3nico que permita la consulta y descarga de la informaci\u00f3n monitoreada, compatible con cualquier dispositivo, plataforma y navegadores.<\/p>\n
La convocatoria de la licitaci\u00f3n LA-07-H0M-007H0M001-N-11-2025 fue lanzada el 13 de diciembre y su fallo se dio el 24 del mismo mes. De acuerdo con\u00a0El Universal<\/em>, el monitoreo inici\u00f3 desde el pasado 1 de enero.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
* 08.01.2025 Ciudad de M\u00e9xico | Desinform\u00e9monos. La Secretar\u00eda de Defensa Nacional (Sedena) y Tren Maya abrieron la licitaci\u00f3n para contratar un servicio integral de monitoreo, seguimiento, s\u00edntesis, an\u00e1lisis tem\u00e1tico y reporte de informaci\u00f3n de los medios de comunicaci\u00f3n nacionales e internacionales y redes sociales para \u201cproteger la imagen\u201d del megaproyecto, el cual es criticado…<\/p>\n","protected":false},"author":1,"featured_media":451956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[29,18,19],"tags":[2685,6701,3106],"class_list":["post-451954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-las-protagonistas","category-noticias-de-ultima-hora","category-ellas-en-el-pais","tag-ejercito-mexicano","tag-monitoreo-de-medios","tag-tren-maya"],"yoast_head":"\n
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